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jessicamearI watched the Helvetica movie this morning. It was very interesting. Most of the designers talked about Helvetica similarly when they were speaking about concrete qualities. It's everywhere, like air. It's ubiquitous, and perfectly legible. It's predictable, and used in a huge variety of contexts. When they started talking about preferences and beauty and choosing the "right" font for a project, they were wildly varied. Helvetica is beautiful and perfect in all contexts; Helvetica is overused, overdone, too pat, too easy, too default, uninteresting and uninspired.
Before watching it, I would almost never have considered Helvetica as a choice in any design project. After watching it, I still lean to the latter perspective, but I'd use it in some contexts. When you want that just-right balance that Myriad and Arial have tried to achieve but missed, Helvetica definitely has it.
Before watching it, I would almost never have considered Helvetica as a choice in any design project. After watching it, I still lean to the latter perspective, but I'd use it in some contexts. When you want that just-right balance that Myriad and Arial have tried to achieve but missed, Helvetica definitely has it.
